Negative ionic ceramic flat irons changed the way that hair was straightened forever. This new ceramic technology infused shine and moisture into hair that was otherwise lifeless and dull. And the ceramic plates of the new flat irons were able to thermally straighten even the nappiest hair quickly and with beautiful, frizz-free results.
But just when we though that hair straightening technology couldn’t get any better, Sedu came out with the Sedu ceramic/tourmaline flat iron. By combining tourmaline, a precious stone, with ceramic, Sedu has created a flat iron that is unparalleled in the ceramic flat iron market.
The Sedu tourmaline flat iron produces on average six times more negative ions than ceramic plated flat irons. These ions work to infuse moisture into the hair, smooth the roughened outer layer or cuticle of the hair, and improve the overall condition of the hair and scalp.
The tourmaline/ceramic plates of the Sedu flat iron are also extremely smooth and allow the hair to be straightened smoothly without any snagging, breaking or pulling unlike conventional flat irons that snap hair at every turn. And the tourmaline Sedu ionic flat iron heats up in just seconds and straightens and dries damp hair in one quick and easy step.
While there are some flat irons on the market that have started to introduce tourmaline technology into their ceramic flat irons, there is only one that has done so with much success: the Solia flat iron. But even though the Solia has been able to successfully capture the tourmaline technology associated with the Sedu flat iron, its sales are significantly lower than the Sedu despite the fact that it can be purchased for up to $40 less than the Sedu flat iron.